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Social Media Marketing
In 2020
What is
Social Media Marketing?
SOCIAL MEDIA HAS MATURED FAR BEYOND BEING JUST A PLACE TO BROADCAST CONTENT.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
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The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
However, here at Collabment Agency we focus on Instagram and TikTok.
Is social media marketing
effective?
WITH BILLIONS OF PEOPLE ON SOCIAL PLATFORMS; WHAT BETTER WAY TO MARKET THAN ON SOCIAL MEDIA?
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
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Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
What is a
Social Media Campaign?
IN A WORLD WITH GROWING DISTRACTIONS EFFECTIVE MARKETING TACTICS ARE MORE IMPORTANT THAN EVER
A social media campaign is a business’s coordinated marketing effort to reinforce information, about a brand, product, or service, using at least one social media platform.
These campaigns are strategically focused, have measurable outcomes, and influence social media followers to feel or act in a certain way.
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Great examples are the "Taste The Feeling" campaign by Coca-Cola to connect with their audience as well as the #EatASNICKERS campaign by Snickers in order to engage audience members with a unique hashtag.
"Taste The Feeling" Campaign by Coca-Cola Company
"#EatASNICKERS" Campaign by SNICKERS
The 5 Core Pillars
of Social Media Marketing
Before you dive right in, let’s take a step back and look at the bigger picture
STRATEGY
Brand awareness? Website traffic? Engagement? etc.
WHICH SOCIAL MEDIA PLATFORM?
Facebook? Instagram? TikTok? LinkedIn?
WHAT TYPE OF CONTENT?
Image? Videos? Entertaining? Educational?
WHAT ARE YOUR GOALS?
PLANNING &
PLUBLISHING
Plan your content ahead of time instead of creating spontaneously.
Also, you need to publish great content that your audience likes, at the right time and frequency.
LISTENING
& ENGAGING
Engagement is more
than just marketing.
It's lending a helping hand when things go awry, keeping the conversation going when problems are solved, and spreading the good word about what we're up to and where they can come say hi.
ANALYTICS
Are you reaching more people on social media than last month?
How many positive mentions do you get a month?
How many people used your brand’s hashtag on their social media posts?
ADVERTISING
Social media ads allow you to reach a wider audience than those who are following you.
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Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to.
Social Media Marketing