_edited.png){kind=logo}
Frequently Asked Questions
How Much Is The ROI In Influencer Marketing?
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.
When it comes to Influencer Marketing, Data show a ROI of 7X – 11X, that means that for every swiss franc spent in influencer marketing activities, the company earns between CHF 7 – CHF 11. This amount is way higher if compared to other traditional media such as magazine, television or radio advertisement. ads, tv or radio.
You can read more about INFLUENCER MARKETING ROI HERE!
What Is Engagement Rate
How To Calculate It?
The engagement rate calculates the level of loyalty by the influencers followers.
Engagement is not about the number of followers an influencer might have but instead of interactions an influencers receives on his/her content by the people who follow the influencer.
​
Calculating the engagement rate is very simple:
Let’s say that an influencer has a total of 121 likes on a picture and 19 comments, with a total of 10,000 followers on her/his profile.
As a first thing we need to sum the total of likes with the total of comments:
​
E.g. 121 + 19 = 140
​
You then have to divide 140 (the total amount of likes + comments) by the number of the influencer’s followers and multiply by 100.
​
E.g. 140 / 10,000 x 100 = 1.4% of engagement rate
​
Read more about SOCIAL MEDIA ENGAGEMENT HERE!
How Do You
Find Influencers?
At Collabment, we use sophisticated tools
At Collabment, we use sophisticated tools that use machine learning techniques to find the best influencers, not only based on the influencers demographics but also on their audiences.
Once we collect enough influencers that fit your requirements, we manually check each of them, looking at their style, the engagement rate, and we also read the followers comments in order to understand what kind of feedbacks the influencers receive on sponsored posts.
​
In this way, we can match your brand with the best influencers depending on your requirements and goals.
​
Read more about INFLUENCER MARKETING HERE!
Which Social Media
Channels Does COLLABMENT Cover?
At Collabment we mostly work with Instagram
But if clients have specific requirements based on a different target, we can also cover other social media channels such as Snap, YouTube and Facebook.
​
Read more about OUR MISSION HERE!
Which Services Does COLLABMENT Offer?
Collabment offers an Influencer Marketing full-service program
We find the best influencers for your brand
We create an entire strategy and influencer marketing campaign
We manage it and at the end we provide you a complete and detailed report of all the activities.
​
On top, as we always say, Influencer Marketing is the cherry on top of the cake: companies have to put in place also good content: Collabment supports its clients by producing professional photos, videos and articles.
​
Read more about OUR MISSION HERE!
Which Type Of Influencers Should I Use For My Business?
It really depends
We usually work with micro (5k - 30k followers) because they have a more engaged audience compared to macro-influencers or celebrities.
But don’t worry! If you are looking to improve your brand awareness, influencers with higher numbers of followers are within our database as well!
​
Read more about INFLUENCER MARKETING HERE!
What Is A Good ER?
This is an industry standard guideline so you can benchmark results:
​
-
Less than 1% = low engagement rate
-
Between 1% and 3.5% = average/good engagement rate
-
Between 3.5% and 6% = high engagement rate
-
Above 6% = very high engagement rate
​
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good.
It is the average we see on an influencer's profile. If the engagement rate is higher than 3%, that is a good sign that their audience is very engaged with their content, and if it is below 1%, it means their audience as a whole is not very engaged with their content.
​
Keep in mind, a number of things influence engagement rate on Instagram for example, such as the time of each individual post, the frequency of posting, the number of followers, the content and messaging and the Instagram algorithm (and the limitations that sometimes come with it).
​
Read more about ENGAGEMENT RATE HERE!
Contact Us!
Get in touch with us and let us help you!
​
​Targeting followers within your niche
Promoting to a highly engaged audience
Displaying your brand outside of your own reach
Gaining trust by brand association with the influencers
Getting great returns on your investment
Increase your brand awareness​
​
and much more!
