2022 Case Study: ArmaniBeauty #IamGio




The Objective


The goal of this campaign is celebrate Acqua Di Gio´s 25th Anniversary while embodying the 3 key reasons why Acqua Di Gio is a timeless icon. With this campaign, we want to demonstrate that in, 2022, Acqua Di Gio Eau de Toilette is more modern and relevant than ever. 



The Strategy


Our first content creation campaign with @armanibeauty & @impo.ch the team at Armani Beauty CH entrusted us with the responsibility to find 3 fitting Models and Influencers who would fit the profile for Armani's Acqua Di Gio. After sourcing we had co-created the moodboard incl. sourcing of location and theme to create mouthwatering and stunning visuals. The whole content campaign was accompanied with social media postings on instagram as well as a newsletter published by Impo.ch. You can read the whole story here.



Check-Out the content



@valentin_manzoni @jangudde @aboynamedmike




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