Pinterest has been around for a long time — yes, even longer than Instagram — and at the moment, somewhat of a Pinterest renaissance is happening. Though some users have been dedicated to the platform for the last decade, it’s really risen in popularity over the last year. Many Gen-Zers are creating their first-time accounts, while many older users have come back to the trusty platform they know and love.
For influencers, Pinterest can work wonders. As we know, it’s a very visual platform, but what makes it special is that it’s often used more like a search engine than a social media site.
Whether you’re new to Pinterest, coming back to it after a hiatus, or you’re a loyal user and die-hard fan, there are many ways to build up your profile and establish yourself as an influential creator on the app.
10 ways to nail your Pinterest influencer strategy
1. USE KEYWORDS IN YOUR PROFILE DESCRIPTION
As we said, Pinterest is more of a search engine than a traditional social media platform so having keywords in your bio will be beneficial for boosting your content and getting it to rank higher in search results. Obviously, you want to make it read naturally and not like a list of keywords (no one likes keyword stuffing!). We also recommend sticking to words that are relevant to your personal brand and what people will be searching for.
2. CREATE YOUR FIRST BOARD
Make your first board strictly for your own content. On Pinterest, you can pin other users’ content to your own boards to build it out, but it’s a good idea to have one board strictly for your original posts only. This gathers everything you create on Pinterest into one place — from there you can pin each post onto other relevant boards you create.
3. CREATE BOARDS THAT RELATE TO YOUR PERSONAL INFLUENCER BRAND
If you’re a fashion influencer, then you’d be creating boards like summer style, styling tips or office outfits. But if you’re a travel influencer, perhaps you’d have an array of boards for different destinations around the world: Italy, France, Morocco etc.
4. USE KEYWORDS FOR EACH BOARD AND POST
Again, keywords are, well… key! Use them in the title and description of every pin you upload, that will help boost their visibility in relevant searches.
5. RESHARE CONTENT FROM OTHER SOCIAL PLATFORMS
If you’re creating original content for other platforms like Instagram and TikTok, you should be resharing them on Pinterest to get the most mileage. Pinterest is more of an evergreen app, so your content can live on for years.
Hot tip: Upload it directly to Pinterest instead of automatically pushing it out from another platform.
6. FOLLOW PINNERS IN YOUR NICHE
It is a social app, after all! By following other creators, you’ll start to grow your network, and reach more users who are interested in your content.
7. START A GROUP BOARD
Group boards are a super cool feature that allows multiple users to pin to the same board. By collaborating with other creators, you’re opening yourself up to a whole new audience. Reach out to other influencers in your niche to see if they’d like to collaborate on a board together, or create a group board that any of your followers can join and contribute to.
8. STAY ON TOP OF TRENDS
Though Pinterest does tend to be more evergreen, there are still trends within the app that creators should be aware of. Each month, Pinterest releases a report on what’s trending, so you can tailor your content accordingly.
9. KEEP AN EYE ON YOUR AUDIENCE INSIGHTS
Pinterest’s inbuilt analytics are incredibly comprehensive, and a great tool to help you plan a content strategy. Keep track of your engagement and impressions, and take note of which pins and boards are overperforming, then use these to inform the content you create going forward.
10. WORK WITH BRANDS
Like on other apps, creators can find a lot of success by collaborating with brands to create content. Just make sure it's an organic partnership that makes sense for you as an influencer!
If you’re keen to explore influencer marketing but not sure where to start, we at Collabment is a super easy way to find brands within your niche to work with.
It’s pretty simple: Brands post campaigns to the app ready for you to browse and find ones you’re interested in. You then learn exactly what kind of content they’re looking for, before pitching your ideas and your fee directly to them. Here’s everything you need to know about Pinterest campaigns on Collabment.