2022 Case Study: Coca-Cola #Screentime
The Objective To experiment with influencer marketing on Instagram while driving awareness and trial for their Coca-Cola Zero 330ml Can as well as Coca-Cola App. The Strategy Having run over a dozen Instagram campaigns via Collabment, the team at Coca-Cola CH were no strangers to collaborating with Collabment Creators. Accustomed to generating stunning still photography content for Instagram, the reels brought their Screentime campaign to life in an entirely new way. Their #S