Social Media Marketing
Social Media Marketing?
SOCIAL MEDIA HAS MATURED FAR BEYOND BEING JUST A PLACE TO BROADCAST CONTENT.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
However, here at Collabment Agency we focus on Instagram and TikTok.
Is social media marketing
WITH BILLIONS OF PEOPLE ON SOCIAL PLATFORMS; WHAT BETTER WAY TO MARKET THAN ON SOCIAL MEDIA?
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
What is a
Social Media Campaign?
IN A WORLD WITH GROWING DISTRACTIONS EFFECTIVE MARKETING TACTICS ARE MORE IMPORTANT THAN EVER
A social media campaign is a business’s coordinated marketing effort to reinforce information, about a brand, product, or service, using at least one social media platform.
These campaigns are strategically focused, have measurable outcomes, and influence social media followers to feel or act in a certain way.
Great examples are the "Taste The Feeling" campaign by Coca-Cola to connect with their audience as well as the #EatASNICKERS campaign by Snickers in order to engage audience members with a unique hashtag.
"Taste The Feeling" Campaign by Coca-Cola Company
"#EatASNICKERS" Campaign by SNICKERS
The 5 Core Pillars
of Social Media Marketing
Before you dive right in, let’s take a step back and look at the bigger picture