Is SEO really that important?
SEO can put you ahead of the competition. If two web sites are selling the same thing,
the search engine optimized website is more likely to have more customers and make more sales.
Users trust search engines and having a presence in the top positions for the keywords the user is searching,
increases the web site’s trust.
FOCUS ON SEM
SEM MOST COMMONLY REFERS TO PAID ADVERTISING WITHIN SEARCH ENGINES
Search Engine Marketing, referred to as SEM, is one of the most important marketing channels to generate web traffic.
It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide… if you play your SEM cards right.