PR CAN GIVE A COMPANY THE ABILITY TO OVERCOME ALMOST ANY OBSTACLE IT MAY FACE
At its core, public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their industries.
PR is an area that can transform the future and profitability of a business.
In order to do so, we use the following tools:
Write and distribute press releases
Create and execute special events designed for public outreach and media relations
Conduct market research on the firm or the firm’s messaging
Expansion of business contacts via personal networking or attendance and sponsoring at events
Writing and blogging for the web (internal or external sites)
Crisis public relations strategies
Social media promotions and responses to negative opinions online
Why is a good PR strategy
PR IS ABOUT BUILDING RELATIONSHIPS WITH YOUR KEY PEOPLE AND MANAGING YOUR REPUTATION
PR is one of the most effective ways to build on marketing strategies and create a solid online reputation.
Companies that have caught onto that are investing a tremendous amount of time and effort into staying on top of their strategies, and they’re seeing even larger returns.
PR vs ADVERTISING
ADVERTISING IS WHAT YOU PAY FOR, PUBLICITIY IS WHAT YOU PRAY FOR
Advertising is paid media, public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue. It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.
So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.
Here’s a good chart to demonstrate the differences: