PUBLIC RELATIONS

Public Relations

What is 

Public Relations?

PR CAN GIVE A COMPANY THE ABILITY TO OVERCOME ALMOST ANY OBSTACLE IT MAY FACE

At its core, public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their industries.

 

PR is an area that can transform the future and profitability of a business.

In order to do so, we use the following tools:

  • Write and distribute press releases

  • Speech writing

  • Create and execute special events designed for public outreach and media relations

  • Conduct market research on the firm or the firm’s messaging

  • Expansion of business contacts via personal networking or attendance and sponsoring at events

  • Writing and blogging for the web (internal or external sites)

  • Crisis public relations strategies

  • Social media promotions and responses to negative opinions online

 
 

Why is a good PR strategy

important?

PR IS ABOUT BUILDING RELATIONSHIPS WITH YOUR KEY PEOPLE AND MANAGING YOUR REPUTATION 

PR is one of the most effective ways to build on marketing strategies and create a solid online reputation.

Companies that have caught onto that are investing a tremendous amount of time and effort into staying on top of their strategies, and they’re seeing even larger returns.

BRAND CREDIBILITY
REPUTATION
INCREASE PROFITS, SALES AND LEADS

PR vs ADVERTISING

ADVERTISING IS WHAT YOU PAY FOR, PUBLICITIY IS WHAT YOU PRAY FOR

Advertising is paid media, public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue. It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear. 

 

So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

Here’s a good chart to demonstrate the differences:

ADVERTISING

PAID

BUILDS EXPOSURE

AUDIENCE IS SKEPTICAL

GUARANTEED PLACEMENT

COMPLETE CREATIVE CONTROL

ADS ARE MOSTLY VISUAL

MORE EXPENSIVE

GET IN TOUCH WITH US AND LET'S GROW TOGETHER

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