Offline Marketing
Event Marketing
What is event marketing?
REACH CONSUMERS THROUGH DIRECT HAND-TO-HAND SAMPLING OR INTERACTIVE DISPLAYS
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.
A successful event marketing campaign provides value to attendees beyond information about a product or service.
A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.
The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories.
Is event marketing
necessary?
EVENT MARKETING TARGETS SPECIFIC INDIVIDUALS IN HOPES OF MAKING QUALITY INDIVIDUAL IMPRESSIONS
The increasing competitive pressures brought on by globalization are forcing business professionals
to find new ways to engage customers.
Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together.
If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds.
