CONTENT ANSWERS OUR QUESTIONS, MAKES US SMILE, GUIDES OUR DECISIONS AND MORE
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
When you enter a question into the search bar; Those links that appear in your search results are content.
Whether you know it or not, you consume content on a daily basis.
However, the difference between that what content marketing delivers and what gets put out randomly is "value".
Content marketing aims to create and deliver the most impactful form of content to a certain audience.
Why is content marketing
CONTENT IS A LARGE PART OF YOUR EVERYDAY LIFE
Content marketing taps into the first two stages of the buying process by raising awareness of solutions
and educating consumers about a product they may have never considered before.
Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
So regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.