We specialize in creating and launching brands. We will create, plan and manage your branding strategy which can include support in advertising and other forms of promotion.
Thus resulting in developing your company's brand,
including name, identity system and messaging platform.
This combines in to the "brand message" which we can apply to your marketing campaign.
IS BRANDING IMPORTANT?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Key Elements of Branding
A logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility, but a brand is a bit more intangible.
It's emotional, visual, historical, and human
Matter of Branding
Brand identity includes logos, typography, colors, packaging, messaging, and it complements and reinforces the existing reputation of a brand.
Brand image is the perception of the brand in the mind of the customer. It is an aggregate of beliefs, ideas, and impressions that a customer holds regarding the brand.
A brand can be perceived differently by different customers. Hence, the formation of a consistent brand image is a huge task for any business.
This type of marketing is the traditional method of marketing and has been in use before the arrival of the internet and is still being used widely by almost all big and small companies who are willing to maintain their position in the market.